Advertising vs Sales Promotion: Key Differences & When to Use Each
Advertising is paid, long-term brand building across broad media. Sales Promotion is a short-term tactic—discounts, coupons, contests—designed to trigger immediate purchases. Marketers confuse them because both aim to move products, yet they serve different urgencies. A café posts latte art on Instagram (advertising) but also runs a “buy-one-get-one” happy hour (sales promotion). Same brand, different…