Qualitative vs. Quantitative Data: Key Differences, Uses & When to Choose
Qualitative data captures descriptions—words, colors, opinions—whereas quantitative data measures with numbers, counts, and percentages. One tells the story, the other scores it. People swap them because both feel like “data.” Yet a Yelp review (qualitative) versus its 4.5-star rating (quantitative) shows why context, not format, decides which one you actually need. Key Differences Qualitative: unstructured,…